Three Simple Tricks for Saving Money on Packaging Design
2024.09.23
Your packaging is more than just a protective cover for your products; it’s often the first impression you make on potential customers. The packaging you choose can help you save money, connect with clients, and strengthen your brand image. Good packaging can lead to repeat sales and, in some cases, even turn a one-time buyer into a lifelong customer.
Taking the time to carefully design your packaging can boost your sales. Here are three practical tips for keeping your packaging costs down.
- Cut Material Costs
Common materials like plastic, paper, and cardboard play a big role in your packaging expenses. With raw material prices on the rise, it’s essential to consider all your options. The costs depend on the weight, size, shape, and type of product you’re shipping. Additionally, the level of protection required and any packaging regulations can add to the expense.
To keep costs low, shop around for suppliers that offer better prices, and consider buying in bulk to save on shipping and taxes. Choosing less expensive materials can also help you cut costs.
- Think About Package Size
The size of your product directly impacts your packaging costs. Larger packages require more materials and typically cost more to ship. Aim to reduce the weight and size of your product to keep expenses down. When you use a box that’s too big for your product, you might need to add fillers, which brings us to our next point.
- Minimize Fillers
Larger packages not only cost more to fill but also to ship. Therefore, it’s smart to select a box that closely fits your product. Reducing the need for fillers will help you save money. An oversized box filled with packing peanuts can lead to higher costs, as you’ll be paying for both the filler and the increased shipping weight.
Opting for a package size that just fits your product—without extra space for fillers—is often the best choice. After all, most packaging ends up in the trash, making it an unnecessary expense.
By taking the time to think through your packaging design, you can save money and allocate more funds to important areas like marketing and expanding your target market.
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